The other day, I posted an article about the state of freelance writing around the world. The article wasn’t mine, I curated it from a respected provider of advice to the copywriting and content writing community. It discussed some of the places where writers can find work, which someone found distasteful. She wrote “websites like that aren’t worth your time, you should only look for work with Fortune 500 clients and recruiters who serve those sorts of companies.”
Needless to say, I disagreed.
Though it would be great to write for large corporations with deep pockets, fact is there is only so much of that sort of work to go around, and they tend to contract with large marketing agencies. As a freelancer, I have enjoyed writing to support the digital marketing needs of small and medium-sized enterprises (SMEs). In Canada, about 70-percent of businesses are small businesses employee under 100 people. To ignore this large market, and just pursue the largest business, as a freelancer seems…unwise.
As a technology sales professional, and as a freelance writer, I recognize there are many software and services providers that may be small now, but have potential to grow rapidly. I work every day for an innovative, progressive company of about fifty employees, which is providing CRM, portal and other technology solutions for companies around the world. Granted, it is a partner of a Fortune 500 company in Microsoft. Yet I’m sure with the calibre of professionals I work with, my company could succeed with any technology partner they choose.
There are many Value Added Resellers, Independent Software Vendors and consulting companies which can use high quality web content in Barrie, throughout Canada and across North America. I have written for large IT vendors and have worked for them on a full-time business for much of my career.
Though these experiences have been great, and I appreciate those opportunities, there are just more customers in the SME sector of Canada, and in the target customer demographic which I am connecting on writing projects. There’s generally more need for the services that I can provide in terms of writing:
- Web page content
Other lucrative opportunities which I’ve run across in the SME space include working with the inbound marketing companies and content platforms which exist. I certainly welcome more of these sorts of opportunities.
SME’s in Canada are a great contributor to our economy, and the opportunity to work with entrepreneurs who have innovative ideas is a lot of fun. Often the small business of today will evolve into the next Canadian success story, like a Hootsuite, Freshbooks, or gShift from Barrie.
Large, Fortune 500 businesses and popular blogging sites like Inc.com or ITWorldCanada are excellent clients to collaborate with. Yet I won’t be limiting my freelance content writing clients to large businesses.
If you’re a marketing executive, looking for quality, compelling content for your B2B technology company, or a digital agency needing assistance with fulfilling a client’s content creation needs, let’s talk!