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March 14, 2018 by @mark_burdon

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About Mark Burdon

Mark Burdon is an accomplished marketing and sales professional, with about seventeen years of experience in the Information, Communications and Telecommunications industry. His work has appeared in the Financial Post, Intuit's Canadian small business blog, HireVue for Sales, the CRM Software Blog, YouInc and many other publications.

Mark is skilled at communicating the business value of technology, increasing conversion rates, and writing content which is both informative and easy to read. Beyond technology, Mark has written about cars, dogs and a number of small business topics. He has worked with customers across North America, the UK and Australia.

Mark has worked as a Customer Success Manager for a Content Analytics/SEO software company, and has completed a number of online marketing writing courses from MarketingProfs and other respected companies. He also has a college diploma in journalism from Loyalist College in Ontario.

If you are seeking a writer who can deliver compelling content which converts, look no further and contact Mark today!

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Search Engine Optimization

Getting found on search engines includes the keywords, backlinks, and meta descriptions of your content. Other important considerations that aren't as well known include: - Image alt text for search engines to understand your photos - Social signals - the number of times your content has been shared - Use of local directories, site structure and ease of use You may be doing things prescribed by "black hat" SEO professionals that are harming your web reputation. Let's talk about how to tune up your web content the right way!

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Content Writing

Creating compelling, interesting content is core to what Cloudworker Solutions is about. You need to strike a balance between getting your message to your clients, and getting your clients to find your content to begin with.

Compelling content means:

-An active, yet conversational voice
-Calls to action that convert, but aren't too sales oriented
-Speaks to the customer in their language, not jargon

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What is UX Writing, and Why Should B2B Businesses Care?

As a B2B content writer, I’m seeing a remarkable increase in the demand for UX writing.

Who is the Cloudworker?

Mark_Burdon

Mark_Burdon

Mark is a digital content, copy and user experience writer. He works with businesses to craft compelling content such as articles, blog posts, ebooks and whitepapers. Some of the businesses Mark has worked with include IBM, Intuit Canada, Domo, and a number of digital marketing agencies in Canada and the United States. Some of the technology areas Mark specializes in include Big Data/Analytics, e-commerce, CRM, web content management and web self service.

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