The following content was a blog I wrote a few years ago, and I pulled it out of the Way Back Machine Internet Archive. Fun to see how times (and my style) have changed. The website I wrote this on a website called RealtyPortal which taught me a lot about managing web content, and writing to serve your target audience.
Who’s Afraid of the Big, Bad Blog?
The hair on the back of your neck quivers. Your palms are sweaty, and your teeth are firmly set. Your eyes gaze unblinkingly at the light of your LED monitor. You have decided to write your first blog as an entrepreneur.
You have decided to write your first article on your business niche, and have done extensive research on industry sources. Your mind is prepared, but your nerves are still on edge.
Once you hit publish, you feel your credibility, your experience, and your reputation may change forever. You have read over your copy several times and your grammar seems on point. What will be the result when your colleagues read your copy?
- What will your clients and prospects think of your blog?
- What will your competitors think?
- What about the people you used to work with before you went “rogue” as an entrepreneur?
A chair squeaks, and you hit send, hurtling your words and opinions into cyberspace.
We often write many things in each business day. Yet writing a blog or web content for the first time feels like we are stepping up on a soap-box on a busy street corner. You feel like you are pontificating about your profession for all to hear. For good reason, as that is essentially what you are doing.
Don’t let your fear of speaking “your truth”, or your expertise stop you though, as blogging can help prospects and clients connect with you on a human level. Blogs can give you credibility for when you connect at a conference, or in your office.
Clear language, good grammar and effective tone is important in blogging for business, however you don’t need to always worry about being the utmost expert on your topic. writing a 500 word article that even may have some details left out can sometimes incite conversation in real life or on your blog website.
Some of the biggest questions business owners struggle with in creating web content for their business include:
- Who is my audience?
- How do I set it up?
- What do I write about?
- How do I find the time?
When you do write your blog, share it as much as possible. On LinkedIn, Twitter, e-mailing it to clients and colleagues, and asking them to provide their feedback online if possible.
Your audience doesn’t need to agree with your point of view, as an engaging conversation in cyberspace that can win you new opportunities that people you have never met.
Treat Social Media as gasoline, and your website or blog as the fire. Repurpose your blog content as much as possible. This blog was originally written about three years ago, and it was really empowering to edit it the content, and see how far I’ve come in writing effective online content.
Do you need help to hone your digital marketing content? Book some time on my calendar, and let’s talk about ways to:
- Capture more leads
- Help your clients find the information they need, 24x7x365 on your website
- Generate content which builds up your credibility
- Incite clients to action!