Content Creation
The content I create will help differentiate your company for prospects that meet your ideal customer profile. I will create captivating content which fits well within your existing marketing materials.
B2B Content and Digital Marketing Services
Mark has been working in the content and digital marketing world since 2015 and has gained valuable insights into how to create powerful business to business marketing content, and optimize its impact with your target audience.
Research-intensive articles and blog posts
Long-form articles and snack-sized blog posts offer powerful, shareable content that can help with SEO in terms of boosting website traffic, search engine ranking, and to get your customers, partners and prospects "hooked" on your content and insights.
Analytics and reporting
Monitor how your website is performing over time, and adapt your website to best position your products and services to your target audience. Don't let your competitors diminish your customer base or divert prospect attention from your business!
Messaging
Keeping your company's tone of voice and visual branding consistent across your digital properties is crucial to building credibility with prospects and clients. Establishing and following style guides is no longer optional.
Integrations
Let's start your digital journey with an integrated platform like HubSpot or Salesforce.com enables seamless workflows, reduces repetitive manual tasks, and reduces costs. I can also assist you with integrating SaaS applications across marketing, sales, e-commerce and finance.
Generative AI Marketing Assistants
Used effectively, GenAI platforms can provide a foundation for your digital storytelling. Automating workflows like approvals, lead nurturing emails, and autoresponders create efficiencies and keep your audience engaged.
Campaign scheduling
Publish, share, and amplify digital marketing campaign assets how, when and where they will most likely attract engagement.
AI Agents
Research trending keywords, optimize headlines, and identify topics for blog posts.
Cross channel distribution
Socialize your content across the social media channels your audience visits most, and share via your email newsletters.
Our services
Marketing Analytics
If you provide me access to your web content analytics platform, I can gather key insights you need to monitor the effectiveness of your content marketing campaigns and assets.
Journey Optimization
When you provide me with profile information about your typical customer personas, I can determine the best channels to distribute and promote your content.
To align your business with digital marketing solutions that empower you to achieve unparalleled success
Our values
Innovation
I use marketing technology like Generative AI to enhance my writing and creativity. I don't delegate the heavy lifting to bots, they just lighten the load.
Integrity
Operate with honesty, transparency, and ethical standards in all dealings
Empathy
I get to know your messaging tone and your clients' needs so I can create content with audience-specific context to produce the best outcomes.