Toronto B2B Sales Enablement Specialist

Sales Enablement and Content Marketing Consultant

Are you looking to empower your B2B sales reps to meet or exceed their quota in a hyper-competitive market sector like enterprise SaaS, mobility, or professional services?

Preparing your team for success takes more than a couple of training classes, brochures, and an aging slide deck. They need proven sales processes, interactive playbooks, and compelling presentations.

Does your sales and marketing team have the sales enablement content library, experience, and coaching skills necessary to help your team succeed? I can help.

Let's Meet

Sales Playbooks

Create shareable, up-to-date documents that equip your sellers with best practices, tactics, and strategies for different stages of the selling process.

Competitive Battlecards

Help your team to position your product's strengths relative to your competitors and address objections and any seeds of Fear, Uncertainty and Doubt your competitors may have sown.

Explainer Videos and Tutorials

Prospects may not be ready for a tailored presentation or demonstration. A pre-recorded explainer video, tutorial, or platforms walkthrough can help in the lead qualification stage.

Case Studies and Testimonials

Case studies and customer testimonials are persuasive, confidence-building assets that build your sales team's credibility. Building a library of success stories across your target industries or company sizes can help to move late-stage deals from consideration to closed.

Business Case in A Box

Content assets like ROI studies, use case testimonials, and advocacy stories are great resources for closing deals and retaining existing customers. Increase win rates and reduce customer churn.

Proposal and Quotation Templates

Take the guesswork out of proposal generation and mitigate errors by creating templates for your most common product and service configurations. Lock in your non-negotiable terms while allowing your reps to personalize their proposals within defined parameters.

Infographics and One Pagers

A data-enriched infographic or sell sheet with product features can be a valuable digital or physical resource for a sales person to share with a prospect at a conference or following a meeting.

Interactive eBooks and Brochures

Interactive PDFs are more engaging digital resources for salespeople. They can be a gateway to videos, accssibility features, links, and multiple language options.