Toronto Content Marketing Sales Enablement

Portfolio markburdon.contently.com | LINKEDIN LinkedIn.com/in/markburdon1

PROFESSIONAL SUMMARY

Experienced marketing and communications manager with extensive marketing strategy, execution, budgeting & reporting experience. Skilled with sales enablement, product, content, event and digital campaign marketing. Skilled at delegating assignments to freelancers and direct reports. Hands-on experience with planning, creating, and optimizing campaigns and on-brand content for SEO, AEO, engagement, conversions, brand awareness, and authority building for EEAT.

CORE SKILLS

Skilled in publishing/managing content on WordPress, HubSpot, Sitefinity and Webflow CMS platforms
Proficient with Google Analytics & Search Console
Data-obsessed, tech savvy player/coach researcher, writer, editor.
Video production and script writing
Salesforce, MS Dynamics and HubSpot CRM, Marketing, and Content Hub experience
Skilled in SEO, GEO and AEO practices
Project management experience with Asana, Trello, Microsoft Planner
Experience collaborating with sales, product, and RevOps on campaigns

WORK HISTORY

Fractional Marketing & Communications Manager | 09/2012 to Present

Cloudworker Digital | Toronto, ON | Digital and Content Marketing Services

Write, edit, and publish long and short-form content based on client briefs and pitches to develop content to demonstrate experience, expertise, authoritativeness, and trustworthiness (EEAT) for brands and agencies including HubSpot, Canada Post, Microsoft, IBM and TELUS.
Distribute and amplify content assets including thought leadership case studies, articles, e-books, and white papers for technical and non-technical audiences. Managed paid, owned, and earned campaigns across email, social media, search and display advertising channels.

Collaborate with clients and SMEs to translate complex topics into actionable content for long and short-form copy and content. Use LLMs like Perplexity, Gemini, and ChatGPT for project research, ideation, and optimization.

Senior Proposal Writer | 10/2024 to 09/2025

Precise ParkLink (PPL) | Toronto, ON | Parking Control and EV Chargers

Result: Submitted a proposal which qualified PPL for a Kinetic GPO supplier agreement, and shortlisted for multiple contracts before I left the business due to downsizing.

Managed end-to-end proposal development, formatting review, and delivery for parking control and EV charging systems for hospitals, local government, colleges and universities.
Worked with SMEs, partners, and sales to plan, develop, and deliver compliant, on-time proposals. Used tools including Microsoft Office, Loopio, and Adobe Acrobat for proposal development, executive review, version control, and collaborative editing. Earned valuable construction and RFx response experience.

Target industries – Local government, hospitals, commercial real estate, airports, hospitality.

Marketing and Communications Manager | September 2022 to 2023

Fleet Complete, Toronto, ON | Fleet Tracking/Distribution SaaS & GPS Devices

Results: Increased website traffic by 14% with high-impact content and integrated strategy. Created web content and campaign assets which drove record video telematics subscriptions.

Managed development and optimization of sales enablement collateral, including presentations, guides, competitive battle cards, playbooks and campaign assets for channel and direct sales teams. Coordinated events for logistics. Target audience sectors – first responders, trucking companies and utilities.
Created and oversaw content calendars and delegated digital team resource assignments for colleagues and freelancers. Analyzed digital marketing campaign and content performance against and implemented continuous improvements based on KPIs and stakeholder feedback.

Target industries – Supply chain, local government, first responders, and last mile distributors.

Marketing and Communications Specialist | August/2021 to September 2022

Geotab, Oakville, ON | Fleet Tracking/Distribution SaaS & GPS Devices

Results: Led an ebook project from concept to publishing and distribution. Exceeded engagement KPIs by 25%. A white paper I wrote exceeded engagement KPIs by 3,500 downloads.

Researched, wrote, edited, and optimized brand marketing and sales enablement assets including blogs, product pages, ebooks, and emails for direct and partner sales teams.
Partnered with engineering and product management to ensure the accuracy and ongoing improvement of content and digital marketing campaigns.

Target industries – Supply chain, local government, first responders, and logistics.

Marketing and Communications Lead | January 2020 to July/2021

Util-Assist | Newmarket, ON | Technology MSP & Professional Services for Utilities

Results: Drove 25% increase in web traffic and generated thirty leads with performance marketing and CRM campaigns. Wrote white papers for our parent company, Alectra Utilities.

Created web content and communications assets including web pages, sell sheets, executive communications, and case studies by interviewing customers, partners, and sales executives.
Wrote website content, press releases and event collateral pertaining to product and service launches. Created internal communications for SharePoint and to foster employee engagement and awareness.
Managed a website content, accessibility and navigation refresh project to completion.

Target industries – Water, power, and gas utilities

Monitored digital marketing performance and created copy for multi-channel digital campaigns to improve audience engagement marketing and operational outcomes.

Marketing and Communications Manager 8/2018 to 12/2019

Xe.com, Newmarket, ON | International Money Transfer & Foreign Exchange Fintech

Results: Exceeded new account and currency transfer KPIs by 18% with email and social campaigns. Led website refresh project following corporate merger with UK-based HiFX. Wrote SEO optimized copy and launched new blog/news hub for B2B and B2C prospects and account holders.

Led cross-channel content initiatives supporting sales and client education goals, working closely with global stakeholders including Senior VP of Trading/Sales.
Created high-performing B2B/B2C content, monthly SEO analytics, and actionable reporting for leadership teams.

Sylogist and The Portal Connector | 11/2013 to 03/2016

Partner Manager | Barrie, ON | Microsoft Dynamics CRM & ERP Partner

Results: Exceeded first year quota by 23%, signed eight partner contracts and exceeded customer satisfaction KPIs.

Worked with clients and partners seeking self-service portal solutions that integrate with Microsoft Dynamics 365 and CRM.
Managed client and partner relationships with a focus on sales of Sitefinity CMS subscriptions and professional services. Created proposals for partner and direct sales and closed deals.
Prospected, qualified, nurtured, and closed contract opportunities for IT security hardware, software, and services in the IT security arena for the public sector and utility companies in Ontario and Eastern Canada.
Tracked and updated leads, contacts, and opportunities in the Salesforce.com CRM system.
Progressive roles from inside sales to field account executive and lead proposal writer. Managed direct and alliance pursuits with Deloitte and other integrators.
Exceeded quotas each year, significant deals with the Province of Ontario VOR, Ontario Securities Commission, and the Regional Municipalities of York, Waterloo, and Wood Buffalo.

IT Security Sales Specialist TELUS Security Solutions 01/2010 - 09/2011

TELUS Security Solutions | Toronto

Results: Exceeded first-year quota selling PCI consulting, penetration testing, managed firewalls, and vulnerability management services. Won sizeable deals with the City of Kingston, InnovaPost, and The City of Brampton.

Prospected, qualified, nurtured, and closed contract opportunities for IT security hardware, software, and services in the IT security arena for the public sector and utility companies in Ontario and Eastern Canada.
Tracked and updated leads, contacts, and opportunities in the Salesforce.com CRM system.

Canadian Public Sector Account Executive

OpenText | Richmond Hill | 03/2004 - 11/2009 | Enterprise Information Management

Results: Exceeded quotas each year, significant deals with the Province of Ontario VOR, Ontario Securities Commission, and the Regional Municipalities of York, Waterloo, and Wood Buffalo.

Progressive roles from inside sales to field account executive and lead proposal writer. Managed direct and alliance pursuits with Deloitte and other integrators.
Exceeded quotas each year, significant deals with the Province of Ontario VOR, Ontario Securities Commission, and the Regional Municipalities of York, Waterloo, and Wood Buffalo.

What kinds of marketing services do you provide?

I offer services such as content writing, editing, search engine optimization (SEO), content marketing, email marketing, and website design and development.

What kinds of benefits should I expect if I contract your services?

I can help your business grow by increasing your online visibility, driving website traffic, generating leads, improving brand awareness, and ultimately increasing sales and revenue through targeted digital marketing strategies.

Aren't your services better suited to large businesses with big marketing budgets?

I have worked with companies of many sizes, including solopreneurs. I understand that every business is unique, so I tailor my content marketing services to meet the specific needs, budget, and goals of each client that I contract with. I can offer your business customized strategies and services to ensure you can meet your goals.

Can you generate and share reports to show how my web content and digital marketing campaigns are performing?

Absolutely. We can arrange to provide detailed analytics and reports to track the performance of your digital marketing campaigns as part of a statement of work. This allows us to measure key metrics, identify areas for improvement, and adjust strategies to achieve the best results.

What sets your marketing and sales enablement abilities apart from others I have talked to?

My experiences with leading companies include planning and executing innovative B2B marketing strategies. I take a collaborative, transparent approach to each project, and I am commited to delivering quantifiable results.

Mark Burdon - Content Marketing and Communications Manager Resume